Tested and proven track record of high performing traditional spots on local cable, broadcast TV, radio, and even OOH creatives. Activation specialists strategize traditional media plans paired with creative spots that are produced with the brand’s personas in mind . Focusing on producing engaging spots with strong CTA's to continue their brand discovery and research online. When traditional media traffic moves online, conversions become easily trackable .
Our dedicated team will work closely with you to execute media plans and explain results that translate to conversions and insight into customers and verticals. We leverage our media relationships to ensure media plans are clearly and concisely executed. We stay ahead oftrends fand review rates and ratings constantly.
Because we are a results-driven advertising agency first, we know that every ad dollar counts. That's why we make data drawn decisions that optimize campaigns through Key Performance Indicators to maximize every budget.
Client activation specialists review your current offline media presence and focus on what drives traffic to your site. They dissect audiences to segment these traffic trends offline media attributing converting website goals.
Like pieces to a puzzle, media plans are strategized to fit perfectly together with a mix of offline channels, creative persona-based media and budget. We leverage our historical data with market experience to bring together the highest converting media plans by pushing offline traffic like broadcast tv, radio and outdoor billboards to view content online.
Engaging media tells a story two ways. It tells the brand's audience, “Who you are,” “How you can help” “Why you care” and “Where to contact you.” The most important story is told through the data. The data tells the story of relevancy, organic growth and retention. By letting the data drive media and creative strategy we allow the persona to tell us the story of their experience. Knowing the customer is ultimately how we retain a converting audience.
Positive engagement metrics as well as conversion performance data supports data-driven optimizations that eliminate wasted impressions.
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