Where You Will Get A Competitive Edge

Our dedicated team will work closely with you to execute strategy and explain results that translate to conversions and insight into customers and verticals. We leverage our media partner relationships to ensure each channel is best for your brand's full-funnel campaigns. When the customer journey is fully understood, you can guide your potential customer through each phase of research involved with purchasing. We stay ahead of trends and create game changing innovations to leverage paid channels/span>.

Because we are a results-driven advertising agency first, we know that every ad dollar counts. That's why we make data drawn decisions that optimize campaigns through Key Performance Indicators to maximize every budget .

Funnel Building

Client activation specialists research your current strategies and customers for generalizations that can be shared with others. They dissect audiences to segment these generalizations into personas that can be pooled into larger audience sets and then targeted across media channels . They will dive into what positive platform interactions drive customers to your site . Making sure campaign KPIs are aligned to website goals , which give insights into what engagements are converting into leads through conversion rate optimization.

Media Channel mix

Omni-channel media buying is a holistic approach that allows the funnel to create the customers path to purchase . By letting the data tell the story of where the customer engages and during what phase of the funnel gives insight into how to target more directly with personalized content for the brands personas. When you narrow your reach through engaged audiences you can read their intent to purchase .

Segmented audiences by characteristics and generalizations help place personalized ads in front of your target audience built from crafted personas. It's important to rely on the brand's personas to target precisely . Leveraging machine learning and targeting algorithms to prospect through similar audience segments or by remarketing to brand engagers will guide customers through your brand's funnel. We will optimize through KPIs and convert leads with a great media mix by building intended audiences.

Data-Driven

Engaging content tells a story two ways. It tells the brand's audience, “Who you are,” “How you can help” “Why you care” and “Where to contact you.” The most important story is told through the data. The data tells the story of relevancy, organic growth and retention. By letting the data drive content strategy we allow the persona to tell us the story of their experience. Knowing the customer is ultimately how we retain a converting audience.