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AVENUE BLOG





Paid Search

Stay top of mind with well crafted messaging in text ads or perfectly placed display ads to targeted audiences with Search Engine Marketing (SEM) campaigns.

Why Paid Search?

  • Short-Term Immediate Advertising
  • Prospect new Customers
  • The Right Click, The Right Ad
  • Cost-Effective Strategies
  • Remarket to Current/Past Customers
  • Maching Learning Optimization

Why
Paid
Search?

Pay-Per-Click =
Intent Driven Conversions

Where You Will Get A Competitive Edge

Our dedicated team will work closely with you to execute strategy and explain results that translate to conversions and insight into customers and verticals. We leverage our media partner relationships to ensure each search channel utilizes micro-moments to bring your brand success. When the customer journey is fully understood, you can guide your potential customer through each phase of the customers journey through key search terms.

Because we are a results-driven advertising agency first, we know that every ad dollar counts. That's why we make data drawn decisions that optimize campaigns through Key Performance Indicators to maximize every budget.

Detailed Auditing 

Client activation specialists research your current search strategies and focus on what drives customers to your site. They dissect audiences to segment search trends to optimize on converting campaigns aligned to website goals.

Search Channels 

Search channels segment audience traffic by micro-moments that break down the customer decision making journey and by knowing these moments we can capitalize from using relevant keywords. Every campaign has a part to play in each customer’s micro-moment and by choosing relevant keywords for these moments cut wasted ad dollars.

Data Driven 

Engaging copy for search ads keeps the customers' search relevant. Every micro-moment builds a story that helps data-driven decisions along the way. The most important story is told through the data. The data tells the story of expected next steps in the decision making process, and we let the data drive optimizations. Knowing the customer path to purchase is ultimately how we drive conversion that leads to sales.

Measuring Clicks and Conversions

Positive engagement metrics as well as conversion performance data supports data-driven optimizations that eliminate wasted impressions.

Get Awareness





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